The CE principle
The CE principle provides the basis for personal and corporate success
The CE principle deals with the causes of the "behaviour" (= effect), namely our intentions and mindsets (= cause)!!,
this being the opposite pole to the content of most Seminars, training courses and methods in the fields of sales,
HR management, corporate culture, staff motivation, managerial behaviour etc.,
Seminar topics such as “active listening”, the “yes” question highway, piecemeal tactics, APO
method, “how to sell right” or “correct handling of complaints” become superfluous once we
acknowledge the correlations between mindsets and behaviour (cause and effect).
The CE principle offers an optimum scenario in which people can personally maintain control of their success in their
private, professional or corporate lives. At the same time, it establishes a basis on which people can analyse their own
successes and failures.
The History of the CE principle describes in a droll and amusing way a confrontation with the “cause of all
communication problems", the paradigm:
Right and
wrong
last change: 19.04.2009
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