9. Characteristics of success - CE principle

“Assumption is communication’s greatest enemy” (Watzlawick)
A basis of mutual trust must be established in order to obtain information without assumption from other people. A person’s intention in the case of success is based on their interest in establishing the background to the other person’s thinking, based on the standard of logical (understandable) and illogical (incomprehensible). The interest that has to be summoned up in a particular situation is limited by the role in question. For example, the salesman needs to find out:
Under what circumstances will the customer buy?
What benefit is the customer seeking:
a) as regards the product?
b) as regards personal service?
c) as regards the service of the company?
What value do areas a), b) and c) have for the customer?