14. The potential for problems within the company - CE principle   

 

Corporate thinking and subjective standards

 

Corporate goal: The understanding of the other person needs to be adapted to my subjective standards and ideas “Think like me and you’ll be in order”.

When opinions differ, human energies become focussed on changing the other person’s opinion, even if he thinks quite differently. This leads to the “survival of the fittest“ game and to the expending of energy to the detriment of the business.

There is considerable potential for problems

 

The alternative

Generally valid standards as a neutral standard measure
Example: calibration (objective standards exist in this case)

 

Calibration
Adjusting a measuring instrument to generally valid standards
(thermometer, weighing scales, calibration mark etc.)

Corporate goal:
The person’s understanding must be adapted to standards on which people have agreed. The aim is to prevent opinions causing divisions

The potential for problems reduces towards zero

 

Business-orientated thinking (objective standards exist in this case)

Adapting understanding (measuring instrument) to generally valid business standards (maximising turnover and profit, decision-making freedom for the customer and role definitions).

Corporate goal:
The understanding of the member of staff must be directed towards business standards on which agreement has been reached. The aim is to prevent opinions causing divisions.

If the standard is correctly applied, the potential for problems reduces towards zero

 

 

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