14. The potential for problems within the company - CE principle
Corporate thinking and subjective standards
Corporate goal: The understanding of the other person needs to be adapted to my subjective standards and ideas
“Think like me and you’ll be in order”.
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The alternative
Generally valid standards as a neutral standard measure
Example: calibration (objective standards exist in this case)
Calibration
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Business-orientated thinking (objective standards exist in this case)
Adapting understanding (measuring instrument) to generally valid business standards
(maximising turnover and profit, decision-making freedom for the customer and role definitions).
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